Pioneers in AI-led personalisation

Crayon Data is a young, fast-growing AI and Big Data company. Set up in 2012, the team data is meant to serve the interests of the individual. By ethically leveraging data, while respecting privacy, it can lead to a closer, more intimate bond between enterprises and their customers. Crayon is bringing the power of personalisation to enterprises in India, UAE, South East Asia, and pretty soon the US.


About's extraordinary story begins in a rather ordinary place. At an airport, where three pre-Crayon entrepreneurs struck up an interesting conversation. The people of today have way too much to choose from.

And sometimes that makes it hard to make a choice. Even if it’s something as simple as choosing where to eat. And so, Crayon Data was born to simplify the world’s choices!

And so was born. She was first named ‘Maya’, after our CEO’s adorable dachshund! 

The idea birthed an algorithm that identified customer taste. And over the next 5 years, it evolved into a full-blown comprehensive suite of studios, intended to simplify choices for customers by simplifying decisions for enterprises first. has won laurels and recognition from global platforms such as Gartner, TiEcon, CEBIT, IBM Watson, Intech50, OrangeFab and Express IT Awards. 

Today, after on-boarding close to 125Mn end customers, has evolved into a must-have solution for enterprises that

(a) Believe in having a deeply personal relationship with their customers 

(b) Have the courage to stand up to digital disruptors 

(c) Place innovation and evolution over legacy and incumbency

To these enterprises, is a reliable partner that always has their backs. The mission is to build personal relationships between enterprises and their customers. While eliminating the need of personally identifiable information. And that is the secret of 

There are three core components that fuel on her lofty mission. These are also reflected on’s logo.

(a) The lines and rows of data analyzed everyday. Segregated. Simplified. 

(b) The colours, the patterns and the insights uncovered from that data. 

(c) And finally,’s dedication to understanding human tastes from those patterns.

The modern digital representation of the enterprise’s best friend.

Patented IP, deep intelligence and a vast data funnel make unique

Crayon Data made the internet enterprise ready.

So, your enterprise can be digital ready.

A unique map of the world’s tastes with billions of data points on consumer lifestyles. Each connected to one another, using our patented affinity algorithms.

There’s more to choice than search.

The world's only engine that can create a cocktail of social, location, search, review and transaction data.

(a) A patented algorithm that combines multiple recommender systems to deliver the top affinities in any category to any consumer

(b) Underpinned by a cognitive model with an extensive set of dimensions that mimic how consumers actually make choices.

(c) Iterative built-in machine learning loop.

Privacy. Personalization.

The two faces of’s unique TasteMatch algorithm uncovers tastes by using entities, not people. Personally identifiable information (PII) is neither needed nor shared with us. Enterprises only provide us with pseudonymized transaction data. This allows to translate behavior you know, into tastes you don’t.

What’s more, our ISO 27001/02 certification provides unmatched data security for the customer engagement AI. It’s the reason our privacy-sensitive clients have entrusted us with their customer data.