Customer engagement
Boost offer utilization with personalized email campaigns
Industry
Banking
CX impact
Consumer, Merchant, Enterprise
Implementation level
Low
The bank’s original offer portfolio was limited. It did not cater to customer tastes based on their transactions with the bank’s cards.
maya.ai helped the bank launch personalized campaigns that notified customers on offers best suited for them, based on their taste and past behavior. These emails featured personalized subject lines, and a widget in the body with 3 to 5 most relevant lifestyle offers. maya.ai also recommended merchants with high affinity to the banks’ customer base, for offer acquisition. This helped improve the quality of recommendations in the campaigns.
Customer proof
For leading bank in Singapore
4.8% of personalized offers
utilized vs. 0.22% of non-personalized offers
Summary
Article Name
Boost offer utilization with personalized email campaigns
Description
Personalization use cases on how banks can boost offer utilization with personalized email campaigns.
Author
Admin
Publisher Name
maya.ai
Publisher Logo
