Boost offer utilization with personalized email campaigns
Consumer, Merchant, Enterprise
The bank’s original offer portfolio was limited. It did not cater to customer tastes based on their transactions with the bank’s cards.
maya.ai helped the bank launch personalized campaigns that notified customers on offers best suited for them, based on their taste and past behavior. These emails featured personalized subject lines, and a widget in the body with 3 to 5 most relevant lifestyle offers. maya.ai also recommended merchants with high affinity to the banks’ customer base, for offer acquisition. This helped improve the quality of recommendations in the campaigns.
For leading bank in Singapore
4.8% of personalized offers
utilized vs. 0.22% of non-personalized offers