Increase portfolio spends in the dining category with the most relevant offers
The bank struggled to identify and recommend dining choices from an existing pool of 4K offers in their portfolio.
maya.ai identified the dining preferences of each customer. We then helped the bank curate and launch personalized campaigns, targeting the dining category. The campaign had personalized messages and 3 to 4 high affinity offers.
For a leading bank in India
generated 2.3Mn USD
in incremental value
delivered 9% to 13%
lift over popular recommendations