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Customer engagement
Customer engagement

Improve conversation rates for
SMS campaigns with shorter URLs

Industry

Banking

CX impact

Consumer, Merchant, Enterprise

Implementation level

Low

The bank’s personalized messages and targeted ads in their SMS campaigns saw low conversations rates. This was due to the length of the URLs. They needed to shorter URLs redirect customers to the offer portal.

maya.ai shortened the length of the URLs from 130 characters to 60 with AWS Lamda. We then launched targeted SMS campaigns with relevant messages and shorter URL that led to the offer portal’s personalized offer page.

Customer proof

For a leading bank in India

delivered 50% more impressions

through SMS channel with shorter URLS

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