Improve conversation rates for
SMS campaigns with shorter URLs
Consumer, Merchant, Enterprise
The bank’s personalized messages and targeted ads in their SMS campaigns saw low conversations rates. This was due to the length of the URLs. They needed to shorter URLs redirect customers to the offer portal.
maya.ai shortened the length of the URLs from 130 characters to 60 with AWS Lamda. We then launched targeted SMS campaigns with relevant messages and shorter URL that led to the offer portal’s personalized offer page.
For a leading bank in India
delivered 50% more impressions
through SMS channel with shorter URLS