Customer-product matching
Customer-product matching

Match customers to the right credit cards to optimize spends



CX impact

Consumer, Enterprise

Implementation level


The bank was not sure if their customers had the right type of credit cards. The card types were distributed based on salary bands, but not their preferences. However, this did not incentivize customers to spend. analyzed and understood the taste profile of customers. It matched the right card to the right customer based on their tastes, and their specific usage patterns. It precisely mapped this to card features, instead of salary band. The card optimization enabled customers to draw maximum benefits.

Customer proof

For a leading bank in India

identified 20% of customers,

with high affinity to healthcare and education services could be upgraded to a new card type

sized an opportunity to increase spends

by 120Mn USD to 240Mn USD by upgrading 20% of cards

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