Opportunity identification
Improve spends from customers in specific locations
Industry
Banking
CX impact
Consumer, Merchant, Enterprise
Implementation level
Low
The bank needed to increase spends from certain customer segments.
In this case, the target demographic was customers from
semi-urban locations.
maya.ai’s Commerce Studio identified popular and up-and-coming merchants with high affinity to customers in
semi-urban areas based on their location data.
Customer proof
For a leading bank in India
hyperlocal campaigns generated ~$80Mn
in incremental revenue (26% above the target value)
