Improve spends from customers in specific locations
Consumer, Merchant, Enterprise
The bank needed to increase spends from certain customer segments.
In this case, the target demographic was customers from
maya.ai’s Commerce Studio identified popular and up-and-coming merchants with high affinity to customers in
semi-urban areas based on their location data.
For a leading bank in India
hyperlocal campaigns generated ~$80Mn
in incremental revenue (26% above the target value)