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Opportunity identification
Opportunity identification

Improve spends from customers in specific locations

Industry

Banking

CX impact

Consumer, Merchant, Enterprise

Implementation level

Low

The bank needed to increase spends from certain customer segments.
In this case, the target demographic was customers from
semi-urban locations.

maya.ai’s Commerce Studio identified popular and up-and-coming merchants with high affinity to customers in 
semi-urban areas based on their location data.

Customer proof

For a leading bank in India

hyperlocal campaigns generated ~$80Mn

in incremental revenue (26% above the target value)

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