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Customer engagement
Customer engagement

Boost spends in the travel category

Industry

Banking

CX impact

Consumer, Enterprise, Merchant

Implementation level

Low

The bank needed to increase spends in the travel category. However,
they struggled to personalize offer recommendations from their travel portfolio.

maya.ai mapped connections between different countries and cities. Based on affinity, it then predicted the next-best international destination for a customer.

Customer proof

For a leading bank in India

drove ~100Mn USD

of spends in both international and domestic travel categories

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