Customer engagement
Boost spends in the travel category
Industry
Banking
CX impact
Consumer, Enterprise, Merchant
Implementation level
Low
The bank needed to increase spends in the travel category. However,
they struggled to personalize offer recommendations from their travel portfolio.
maya.ai mapped connections between different countries and cities. Based on affinity, it then predicted the next-best international destination for a customer.
Customer proof
For a leading bank in India
drove ~100Mn USD
of spends in both international and domestic travel categories
