Customer engagement
Customer engagement

Boost online traffic and engagement with widgets powered by the Choice API



CX impact

Consumer, Enterprise

Implementation level


The bank’s net-banking website and offer portal saw a decrease in online traffic and engagement from customers.

We integrated the widget with all digital assets of the bank. This includes the bank’s offer portal, and the net-banking homepage and logout page. Powered by the Choice API, the widgets analyzed every customer

interaction in real time and immediately displayed relevant offers based on tastes, context such as time, day and place.

Customer proof

For leading bank in India

digital engagement increased by 17%

vs. random messaging (0.58% with widget vs 0.5% BAU)

Customer proof

For a leading bank in Singapore

increased the total number of widget visits

on campaign days by 42% vs non-campaign days

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