Banking Personalisation

A single personalization platform with 3 integrated studios to connect customers, banks and merchants in a profitable loop.

maya mayamayamaya

– Taste Explorer

Expand your horizons.

In a hop, step and jump.

Go beyond behavioral metrics, such as spends and transactions, to understand customer behavior. In a simple 3-step process.

– Portfolio TasteMap reads your customers’ minds. So you can unlock their wallets. studies individual & portfolio taste trends while mapping them to portfolio metrics. And presents them in a comprehensive set of reports.

– Lighthouse

Shed light. On the hidden secrets of your portfolio.

An AI beacon that highlights key insights and actions. Reducing the cognitive load for users.

Discover how the Taste Studio helps your team

Analytics Manager

Leverage patented AI & ML algorithms. Layer them with your own custom algos to extract insights centered around taste and customer behavior to make extremely realistic predictive models.

Portfolio Manager

With just a few clicks, get system generated insights on taste, customer behavior and latest trends in leading portfolio metrics. Use this knowledge to identify areas where your portfolio is leading or lagging. And piece together opportunities to maximize portfolio growth.

Head of Cards & Payments

Use the power of AI and an intuitive query interface to quickly understand why your portfolio behaves the way it does. Piece together opportunities to meet your monthly, quarterly or annual targets.

Product Manager

Understand the customers who use your product, where and why they use it. And actively control the growth of your portfolio. Identify the best customers in your portfolio and use their personas to drive your acquisition strategy.

maya mayamayamaya

– Opportunity Explorer

Ordinary actions. Revolutionary outcomes.

Curate campaigns instantaneously and accurately predict the size and response rate of each opportunity.

– Results Map

Automatic tracking of all your campaigns across all channels.

Track all the key performance metrics for your campaigns across all channels. even tells you how your campaigns have improved over time.

– Engage AI

Do your thing. While does hers.

Study your portfolio and underlying taste trends to automatically curate high impact campaigns.

Discover how the Engage Studio helps your team

Analytics Manager

With an easy-to-use interface, you can measure performance across channels and let your data drive strategic decision-making across the business.

Portfolio/Product Manager

Curate and publish personalized, taste-centric campaigns across all digital channels in under 30 mins.

Campaign Manager

Enjoy a centralized view of all campaigns scheduled across all assets. Curate, schedule, view and track the performance of each campaign. All in the same portal.

Digital Manager

Provide personalization capabilities across all integrated digital assets while offering a unified experience. Every interaction helps build a customer profile with a better understanding of their tastes and behavioral traits.

Head of Cards & Payments

Bandwidth issues arise due to inefficient processes involving multiple touch-points and dependencies. Empower your team with a one-stop portal for all your customer engagement needs.

maya mayamayamaya

– Merchant Hub

A one-stop-shop for all your merchants and offers

Seamlessly on-board and standardize new offers and merchant partnerships through a centralized portal.

– Offer Map

Trust to do the right thing for your offers

Evaluate your offer portfolio and identify merchant partnerships that work for you, and discard the ones that do not.

– Dynamic Targeting

Why should online marketplaces have all the fun?

The difference between an offer management system and a truly open marketplace is that it allows merchants to size opportunities and engage with customers.

Offer management bringing you down?’s Commerce Studio and Choice API can turn things around 

Using feet-on-street or aggregators to acquire offers for your customers, is costly and ineffective. Without the right information, most of the offers on-boarded through this mechanism end up lacking relevance to customers. The current pen & paper mode of signing on merchants leads to decentralized storage of offers data and is often inconsistent. There is also no effective distribution mechanismAll of this results in poor returns from the effort put in to acquire merchants in bulkHaving spent a lot of time with banks, here’s what we’ve observed

  • Less than 10% of the merchants, in any bank’s portfolio, contribute to more than 90% of the spends captured
  • 50% of the merchants in the portfolio don’t produce a single transaction in 12 months
  • Lack of personalized communication with customers results in only 10 to 20% of the portfolio being surfaced to them
  • Offer portals use an endless scroll model of displaying offers which makes it impossible for customers to find what they’re looking for’s Commerce Studio, combined with our Choice API, powers your campaigns and customer engagement with a new generation of offer management systemIt lets you:

  • Use data on customer tastes and preferences to identify and acquire the right set of merchants
  • On-board merchant partnerships through a centralized, digital portal that ensures data sanity
  • Manage your merchant relationships and offers without needing to deal with messy excel sheets or databases
  • Distribute these offers across all your engagement channels and digital assets integrated with’s Choice API
  • Integrated fulfilment mechanisms that ensure customers can transact on recommendations (coming soon)

Discover how the Commerce Studio helps your team

Portfolio Manager

Identify relevant merchants to partner with to increase the relevance of customer conversations. And drive more transactions.

Alliance Manager

On-board merchants through a centralized portal with standardized data entry to ensure data quality. Identify the most relevant offer merchants and remove the merchants who provide no value. Seamlessly distribute offers across customers and channel from this one portal.

Engage each customer personally. Find out how!