AI-Powered Personalization Platform
Real-time omnichannel personalization
Personalization made easy.
One powerful API and a suite of enterprise studios
Enterprises can create personally relevant experiences for their customers.
With our personalization platform’s Choice API and three enterprise studios
4 core capabilities to help you deliver end-to-end personalization.
From enrichment to engagement
Enrichment
Enrich merchant and customer profiles with attributes and trends
- Enrich merchant data with taste and preference attributes in different categories
- Enrich internal data with real-time, external market trends to stay on top of evolving customer and portfolio needs
- Discover similar merchants to those mapped on the TasteGraph™ – a graph that connects merchants worldwide
- Create unique customer personas based on behavior and tastes
Recommendations
Personalize contextually relevant recommendations for every customer
- Rank recommendations within and across categories
- TasteMatch score for each recommendation to indicate affinity between customers and recommendations
- Recommendations based on use-cases to drive increase in spends, activate customers, reduce churn and more
- Improved personalization with each customer interaction and touch-point
Experiences
Create bespoke, rich digital experiences
- Curate content to display recommendations in rich media formats
- Display personalized recommendations on maps to improve accessibility
- Deliver personalized travel itineraries
- Create personalized journeys in a few clicks. Ideal for cold-start engagement
- Create interactive statements that deliver insightful lifestyle tips
Engagement
Seamlessly engage customers, across all assets and channels
- Integrate with any digital asset to immediately deliver personalized recommendations
- Engage on-demand, in real-time
- Use context. Factor in location, time, seasons, favorite category for better recommendations
- Engage customers with the most relevant recommendations based on their recent activity
Deploy our personalization platform on multiple channels.
Across customer touchpoints.
Supported channels include
Websites
Mobile banking apps
Chatbots
Concierge
CRM Systems
Payment wallets
Statements
Redefine relevance.
With three easy-to-use AI-powered studios
Enterprises can now easily unearth a customer’s tastes. Identify the right merchant and offers for them.
And engage with meaningful campaigns guaranteed to drive impact.
Taste Studio
Find customers and identify tastes.
Drive impact
Commerce Studio
Optimize your portfolio and manage offers.
Uncover opportunities for merchants
Engage Studio
Deliver personalized omni-channel campaigns.
Track in real time
Under the hood tech
AI Studio
Analyze and profile merchants, offers and customers with pre-built ML models
Global Merchant Repository
Enrich enterprise data with external data and algorithms from our global merchant repository
Data Studio
Ingest structured and unstructured data from external and internal sources. These sources are constantly refreshed to ensure our database stays updated
The Choice API – one powerful API to rule them all
Built on an API-first principle, all of maya.ai’s capabilities can be delivered with the Choice API. It provides a TasteMatch score between a customer and any product, based on the individual’s taste. You can deliver consistent, unified engagement experiences to all your customers. The Choice API has multiple ways to support these capabilities:
- TasteCollection
- TasteMatch
- Search
- Recommendation
