AI-Powered Personalization Platform

Real-time omnichannel personalization

Personalization made easy.
One powerful API and a suite of enterprise studios

Enterprises can create personally relevant experiences for their customers.
With our personalization platform’s Choice API and three enterprise studios

4 core capabilities to help you deliver end-to-end personalization.
From enrichment to engagement

Deploy our personalization platform on multiple channels.
Across customer touchpoints.

Supported channels include


Mobile banking apps
Mobile banking apps



CRM Systems
CRM Systems

Payment wallets
Payment wallets


Redefine relevance.
With three easy-to-use AI-powered studios

Enterprises can now easily unearth a customer’s tastes. Identify the right merchant and offers for them.
And engage with meaningful campaigns guaranteed to drive impact.

Taste Studio

Taste Studio

Find customers and identify tastes.
Drive impact

explore opportunity for specific customers
Commerce Studio

Commerce Studio

Optimize your portfolio and manage offers.
Uncover opportunities for merchants

merchant recommendation
Engage Studio

Engage Studio

Deliver personalized omni-channel campaigns.
Track in real time

engage studio overview

Under the hood tech

AI Studio

Analyze and profile merchants, offers and customers with pre-built ML models

Global Merchant Repository

Enrich enterprise data with external data and algorithms from our global merchant repository

Data Studio

Ingest structured and unstructured data from external and internal sources. These sources are constantly refreshed to ensure our database stays updated

omnichannel personalization

The Choice API – one powerful API to rule them all

Built on an API-first principle, all of’s capabilities can be delivered with the Choice API. It provides a TasteMatch score between a customer and any product, based on the individual’s taste. You can deliver consistent, unified engagement experiences to all your customers. The Choice API has multiple ways to support these capabilities:
- TasteCollection
- TasteMatch
- Search
- Recommendation







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