Drive spends through personalized email campaigns
The bank faced a decline in spends across segments as customers consistently became inactive. Spends across categories and spend segments also decreased.
This implied that end-customers were transitioning to other cards. So, the purpose here was not just to increase spends but also ensure that the card becomes top of their wallets.
Through maya.ai’s Engage AI, we delivered personalized email campaigns. These featured lifestyle offers that matched customers’ tastes.
Emails had personalized subject lines, and a widget in the message with 3 to 5 most relevant offers.
For a leading bank in Singapore
generated 18Mn USD
of annual incremental spends in 9 months
customers utilized 4.8%
of personalized offers vs. 0.22% of non-personalized offers