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Customer engagement
Customer engagement

Drive spends through personalized email campaigns

Industry

Banking

CX impact

Consumer, Enterprise

Implementation level

Low

The bank faced a decline in spends across segments as customers consistently became inactive. Spends across categories and spend segments also decreased.

This implied that end-customers were transitioning to other cards. So, the purpose here was not just to increase spends but also ensure that the card becomes top of their wallets.

Through maya.ai’s Engage AI, we delivered personalized email campaigns. These featured lifestyle offers that matched customers’ tastes.

Emails had personalized subject lines, and a widget in the message with 3 to 5 most relevant offers.

Customer proof

For a leading bank in Singapore

generated 18Mn USD

of annual incremental spends in 9 months

customers utilized 4.8%

of personalized offers vs. 0.22% of non-personalized offers

Speak to our AI-personalization experts today

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