In today's world, where every customer interaction is a potential goldmine, banks are scrambling to deliver personalized experiences that set them apart from the competition. But what does personalization really mean in the context of banking? It's about understanding...
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Recent Articles
Transforming Finance: The Machine Learning Revolution
In the dynamic landscape of technological innovation, one term is making waves across industries—Machine Learning (ML). As a subset of artificial intelligence (AI), ML is redefining the way we approach problem-solving, and the financial sector is no exception. Here,...
Loyalty Programs and Personalized Marketplaces: How to get the best of both worlds
In today's world, customer retention has become a crucial part of any successful business strategy. As the competition increases, it becomes more challenging to maintain brand loyalty. This is where customer incentive approaches come into play. Loyalty programs have...
Data as a Service (DaaS): Why data is creating a banking revolution
In today's world, data powers everything we do. Big Data is transforming businesses and lives. It's no longer a futuristic proposition. It's in the here and now! This is a definite superpower in the financial world. Enterprises can put customer data to use, without...
Tsaheylu and four myths about bonding in the financial world
Tsaheylu, in the language of the Na’vi, means bond. (Sounds unfamiliar? It is the language spoken in the 2009 sci-fi film, Avatar!) With Tsaheylu, Na’vis - the people of the Pandora biosphere - can use their cute tails to connect with the life around them. They...
Banking in 2022: proactive, adaptive, and innovative
Two full years after the pandemic began, the way that banks function has vastly changed. As customers’ wants and needs have shifted, banks too have had to rethink their approach. Digital transformation is no longer a nice-to-have. It is essential to their existence....
123Pay: the future of digital payments and financial inclusion in India
The Reserve Bank of India’s recent announcement on the launch of UPI 123Pay reminded me of a conversation I had in New Delhi a few years ago. I was traveling home by auto-rickshaw. And I stopped briefly to pick up groceries. Once my order was packed, I paid via...
5 e-commerce trends in ME that can be adapted globally
Altering its scorching desserts into architectural marvels, the Middle East (ME) is the epitome of transformation. In a short span of 20 years, they went from ground level to building the world’s tallest tower. This innovative streak is not limited to infrastructure....
The #CountryInFocus Overview: Banking in Southeast Asia
Today’s banking customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. And in the wake of the pandemic, digital wallets and neobanks have stepped in to fill in these...
#CountryInFocus: why banking personalization matters in your country
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These numbers cannot be ignored. Banks that are early adopters to the age of relevance through banking...
#CountryInFocus: What you should know about banking personalization in Kenya
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...
Why banks need to personalize experiences for Gen Z
The oldest of the Gen Z cohort, today’s golden children, entered the workforce under unprecedented circumstances: amid a pandemic. Before they could begin flexing their purchasing power, major pay-cuts and lay-offs were announced worldwide. Luckily, Gen Z has been...
#CountryInFocus: What you should know about banking personalization in Saudi Arabia
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can be part...
#CountryInFocus: What you should know about banking personalization in Qatar
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These numbers cannot be ignored. Banks that are early adopters to the age of relevance can be part of...
Where banking and AI meet the written word: Vidhyashankar Sriram on his new role at Crayon
I come from a liberal literary background. My father was the President of Alliance Française of Madras for several years, a double Chevalier who translated books from French to Tamil. That’s where I got my love for the...
#CountryInFocus: What you should know about banking personalization in the Philippines
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...
Personalized marketplaces. The secret ingredient banks and merchants need to stay ahead of customer expectations
Customers want personalized experiences. Merchants want the right audience. Banks are unable to meet these expectations. However, high volumes of supply and demand cannot guarantee transactions. Banks are unable to meet these expectations. After the impact of Covid in...
In Banking 4.x, expect hyper-personalized engagements based on customer insights
Hyper-personalization in Banking 2020 was a year of struggles for banks across the world. One quarter into 2021 later, it looks like recovery to pre-pandemic levels will be slow and uncertain. Different geographies face varied levels of impact and are expected to...
Banks risk losing 1 trillion USD to digital irrelevance unless they reinvent customer experiences
We currently live in the age of relevance. And customers around the world expect personalized customer experiences from all of the brands they interact with. This includes their bank and credit card provider. But what does it truly mean to be relevant to your...
Slaves to the Algo: Season 1 Finale
From banking leaders to revolutionaries in the AI space, Suresh covered a lot of ground with his guests in these 10 episodes. Here’s a countdown of our top 10 moments from season 1 of Slaves to the Algo. We recap the age of relevance and how digital irrelevance is now...
Slaves to the Algo: To be a digital-first company, work with your mission in mind | TS Anil, Monzo Bank
TS Anil, the CEO of Monzo, talks to us about how Monzo designs their customer experience. A digital bank by design, they always start with their desired end state in mind. With a single-minded focus on making money work for everyone (their customers), they optimize...
Suresh Shankar in conversation with Elets Banking and Finance on the rise of FinTech 2021
Suresh Shankar, CEO and founder of Crayon Data, was recently interviewed by Elets Banking and Finance. In the conversation, Suresh discusses the need for relevance in financial tech, Crayon's role in the growing FinTech ecosystem, and future plans. Read the full...
Crayon Data’s Relevance Quotient Report 2020 Explains the Trends and Patterns of Personalized Banking
Singapore/Chennai: Crayon Data, a fast-growing AI and Big Data company, announced the launch of its Relevant Quotient Report to help banks in their personalization journeys. Due to COVID-19, new patterns in consumer purchase trends have put banks and merchants in a...
Crayon Data to demo maya.ai at FinovateEurope 2020
Singapore/Chennai, January 31, Crayon Data announced today that it will participate in Finovate Europe - one of the largest fintech events in Europe. Crayon will also exhibit and demo their flagship product, maya.ai at the event. Finovate is a global conference...
Customer experience for banks: what’s hot and what’s not!
In today’s fiercely competitive world, customer experience (CX) is often the main differentiator for banks. When it comes to choosing which financial institution to bank with, customers look at the quality of customer experience. In fact, it’s the key deciding factor....
Crayon Data at the Singapore Fintech Festival 2019
Last week was a whirlwind of meetings, networking sessions and all that’s new in the financial technology community. The recently concluded Singapore Fintech Festival, in Singapore (obviously) had a lot to offer. The weeklong affair saw attendees from some...
How will AI and data technology transform the insurance industry?
When someone talks about artificial intelligence or innovation, the last thing that comes to our minds is the insurance industry. The reason for this is because most people can’t find a relation between insurance and high technology, yet it is one of the first...
The age of personalization: why industries should offer services based on taste
As a college student, I have many places I need to be. Between my college classes, my dorm, restaurants, concerts, my family home, grocery stores, friends' apartments, meetings, hiking trails, local events, coffee shops, hot springs, sports games and an internship, I...
Blockchain technology: useful applications for small businesses
Blockchain is often associated with cryptocurrencies, and its application in other industries remains largely untapped. However, within a short period, technology has emerged as a key financial facility for small businesses. Bitcoin, and the blockchain technology that...