The Internet is usually treated like the youngest child of a family. They invariably get blamed every time anything breaks down in the household! As an extension of the Internet, e-commerce too received a great deal of suspicion in its early days. Rightfully...
bazaar
Recent Articles
5 ways brands can improve customer experience for end-of-year sales
Most customers tend to splurge only on a few special occasions. Holiday shopping is one such annual splurge they indulge in. Partly due to the practices of e-commerce and departmental store giants, customers have come to expect similar deals from other retailers and...
3 ways Bazaar can elevate consumer engagement for banks
Customers have alternatives (digital and traditional) for everything from savings accounts and money transfers to loans and credit cards. The market is crowded, the competition, cut-throat. Customers can cherry-pick from them because switching costs are practically...
5 ways in which consumer behavior has changed over the years
Growing up in India in the late 90s and early 2000s, Ed Hardy, FCUK, Aeropostale, and GAP were considered the pinnacle of fashion. We were introduced to these fad brands by extended family members living abroad. Forget fall-winter or spring-summer. Style seasons,...
5 reasons Bazaar is an effective conversion channel for merchants
From our regular conversations with merchants on Bazaar, we gathered that a common problem they face is customer retention. Ashish Nichani, founder of Postcard Snacks, says, “The customer retention costs [for merchants] aren’t going down overtime, especially in...
Merchants and the personalized marketplace: swipe right on this dream combination
In the first of a series of blogs, we explored what personalized marketplaces are, and why they are important to banks, merchants and consumers. Then, we took a deep dive into how banks can thrive with a marketplace strategy that is built for each customer. Today, we...
Why banks need a personalized marketplace strategy to stay relevant
In the first of a series of blogs, we explored what personalized marketplaces are, and why they are important to banks, merchants and consumers. Today, we deep dive into how banks can thrive with a marketplace strategy that is built for each customer. In a global...
Personalized marketplaces. The secret ingredient banks and merchants need to stay ahead of customer expectations
Customers want personalized experiences. Merchants want the right audience. Banks are unable to meet these expectations. However, high volumes of supply and demand cannot guarantee transactions. Banks are unable to meet these expectations. After the impact of Covid in...
Retail 4.0 in India puts the focus on personalization with an offline + online approach
In the first few months of the COVID-19 pandemic, there was over a 100% increase in new seller signups on e-commerce platforms – this registered 4x to 8x sales growth. At the same time, retailers looked for plug-and-play options that would speed up their digital...