In the wake of the COVID-19 pandemic, consumer trends have changed dramatically across the globe. In the span of a few months, the pandemic influenced people to spend more on essential products and services. Especially, those that were readily available online. The...
consumer banks
Recent Articles
Personalized marketplaces. The secret ingredient banks and merchants need to stay ahead of customer expectations
Customers want personalized experiences. Merchants want the right audience. Banks are unable to meet these expectations. However, high volumes of supply and demand cannot guarantee transactions. Banks are unable to meet these expectations. After the impact of Covid in...
The Relevance Quotient Report for banks 2020: Middle East and Africa Edition
In today’s increasingly digital world, relevance is key. We’re not talking about emails or messages simply personalized with a customer’s name. No, consumers today seek out brands and companies that create experiences that match their needs and preferences. And this...
The Relevance Quotient Report for banks 2020: South APAC Edition
In today’s increasingly digital world, relevance is key. We’re not talking about emails or messages simply personalized with a customer’s name. No, consumers today seek out brands and companies that create experiences that match their needs and preferences. And this...
The Relevance Quotient Report for banks 2020: North APAC Edition
In today’s increasingly digital world, relevance is key. We’re not talking about emails or messages simply personalized with a customer’s name. No, consumers today seek out brands and companies that create experiences that match their needs and preferences. And this...
The Relevance Quotient Report for banks 2020: India Edition
In today’s increasingly digital world, relevance is key. We’re not talking about emails or messages simply personalized with a customer’s name. No, consumers today seek out brands and companies that create experiences that match their needs and preferences. And this...
‘Tis the season for year-end shopping sprees: 2020 retail trends
It’s that wonderful time of the year again, especially for retailers around the world. (Cue All I Want for Christmas Is You in the background.) The end-of-the-year sale is one of the most important sales periods for retailers around the world. It’s a chance for them...
Crayon Data’s Relevance Quotient Report 2020 Explains the Trends and Patterns of Personalized Banking
Singapore/Chennai: Crayon Data, a fast-growing AI and Big Data company, announced the launch of its Relevant Quotient Report to help banks in their personalization journeys. Due to COVID-19, new patterns in consumer purchase trends have put banks and merchants in a...