Customers don’t care only about cost any more. Today, they want to feel connected to the brands and companies they choose to associate with. No matter what they want, they are spoilt for choice. What differentiates good and popular brands from the rest? Customer...
customer engagement
Recent Articles
Loyalty Programs and Personalized Marketplaces: How to get the best of both worlds
In today's world, customer retention has become a crucial part of any successful business strategy. As the competition increases, it becomes more challenging to maintain brand loyalty. This is where customer incentive approaches come into play. Loyalty programs have...
5 ways to build customer trust (and drive sales)
The Internet is usually treated like the youngest child of a family. They invariably get blamed every time anything breaks down in the household! As an extension of the Internet, e-commerce too received a great deal of suspicion in its early days. Rightfully...
Explore maya.ai: Navigating the data-driven world with Engage Studio
Does the first sight of data make you think it looks complicated? You’re not alone! As the world becomes increasingly data driven, consumers and enterprises are inundated with data. Through the day, across platforms. After a certain point, this becomes...
3 ways Bazaar can elevate consumer engagement for banks
Customers have alternatives (digital and traditional) for everything from savings accounts and money transfers to loans and credit cards. The market is crowded, the competition, cut-throat. Customers can cherry-pick from them because switching costs are practically...
5 ways in which consumer behavior has changed over the years
Growing up in India in the late 90s and early 2000s, Ed Hardy, FCUK, Aeropostale, and GAP were considered the pinnacle of fashion. We were introduced to these fad brands by extended family members living abroad. Forget fall-winter or spring-summer. Style seasons,...
From the Drawing Board: Akshaya Sreedhar, Customer Solutions
In my role as a customer solutions and engagement manager, I enjoy spending time on both ends of a colorful spectrum. From product, logic and client business to sales, people and driving value. The grey area is so broad that you can...