In the wake of the COVID-19 pandemic, consumer trends have changed dramatically across the globe. In the span of a few months, the pandemic influenced people to spend more on essential products and services. Especially, those that were readily available online. The...
customer journey
Recent Articles
5 ways in which consumer behavior has changed over the years
Growing up in India in the late 90s and early 2000s, Ed Hardy, FCUK, Aeropostale, and GAP were considered the pinnacle of fashion. We were introduced to these fad brands by extended family members living abroad. Forget fall-winter or spring-summer. Style seasons,...
5 reasons Bazaar is an effective conversion channel for merchants
From our regular conversations with merchants on Bazaar, we gathered that a common problem they face is customer retention. Ashish Nichani, founder of Postcard Snacks, says, “The customer retention costs [for merchants] aren’t going down overtime, especially in...
#CountryInFocus: What you should know about banking personalization in the Philippines
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...
Crayon Data’s Relevance Quotient Report 2020 Explains the Trends and Patterns of Personalized Banking
Singapore/Chennai: Crayon Data, a fast-growing AI and Big Data company, announced the launch of its Relevant Quotient Report to help banks in their personalization journeys. Due to COVID-19, new patterns in consumer purchase trends have put banks and merchants in a...
The ideal customer journey for digital-first banks: regain share-of-wallet
In this digital age, customers seek enterprises that understand and address their changing needs. In fact, 85% of customers expect personalization.* Banks who can’t meet these expectations risk losing everything. Right from customer data to share-of-wallet. On the...