Customer trends

Recent Articles
5 ways to build customer trust (and drive sales)
5 ways to build customer trust (and drive sales)

  The Internet is usually treated like the youngest child of a family. They invariably get blamed every time anything breaks down in the household! As an extension of the Internet, e-commerce too received a great deal of suspicion in its early days. Rightfully...

5 ways in which consumer behavior has changed over the years
5 ways in which consumer behavior has changed over the years

Growing up in India in the late 90s and early 2000s, Ed Hardy, FCUK, Aeropostale, and GAP were considered the pinnacle of fashion. We were introduced to these fad brands by extended family members living abroad. Forget fall-winter or spring-summer. Style seasons,...