Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...
digital irrelevance
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Banks risk losing 1 trillion USD to digital irrelevance unless they reinvent customer experiences
We currently live in the age of relevance. And customers around the world expect personalized customer experiences from all of the brands they interact with. This includes their bank and credit card provider. But what does it truly mean to be relevant to your...