In the wake of the COVID-19 pandemic, consumer trends have changed dramatically across the globe. In the span of a few months, the pandemic influenced people to spend more on essential products and services. Especially, those that were readily available online. The...
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Recent Articles
The Relevance Quotient Report for banks 2020: Middle East and Africa Edition
In today’s increasingly digital world, relevance is key. We’re not talking about emails or messages simply personalized with a customer’s name. No, consumers today seek out brands and companies that create experiences that match their needs and preferences. And this...
The magic of maya.ai at FinTech Saudi Virtual Demo Day 2021
February 2021: Crayon Data was one of 10 FinTech start-ups to be a part of FinTech Saudi's first-ever FinTech Accelerator program, powered by Flat6Labs. After three months of refining product strategies and developing business models, all ten start-ups got to pitch...
Crayon Data’s Relevance Quotient Report 2020 Explains the Trends and Patterns of Personalized Banking
Singapore/Chennai: Crayon Data, a fast-growing AI and Big Data company, announced the launch of its Relevant Quotient Report to help banks in their personalization journeys. Due to COVID-19, new patterns in consumer purchase trends have put banks and merchants in a...
How Crayon draws on data to understand customer personalization
https://www.youtube.com/watch?v=Dbb7rUXhwg4 Episode nine in HSBC's Connected Fintech series. Pamela Attebery, MENAT Head Of Innovation at HSBC, meets Crayon Data, developers of a powerful artificial intelligence engine designed to better understand customer...