personalization

Recent Articles
Product recommendations for ecommerce brands
Product recommendations for ecommerce brands

Build a merchant-product personalization-driven engagement strategy  The future of consumer ecommerce belongs to brands who curate experiences that keep customers coming back. To improve the customers’ shopping experience, brands are using personalization to let them...

AI-first banking is a mindset, not a technology
AI-first banking is a mindset, not a technology

Date: May 3, 2023 Source: The Asian Banker In the age of relevance, irrelevant notifications are a major turn-off. How can banks leverage the power of AI to dial up their business? That's what Suresh Shankar, our founder and CEO is here to speak about. Surging...

How to launch a product remotely – Lessons from Lockdown
How to launch a product remotely – Lessons from Lockdown

A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over...

The Future of Personalization and Five Emerging Trends
The Future of Personalization and Five Emerging Trends

“We're in [an] incredible age where new brands are making people's lives easier, more convenient, more personalized.” Angel investor Aileen Lee – and the person who coined the term ‘unicorn’ – sums up the future of business in one simple sentence. With the evolution...

Why banks need to personalize experiences for Gen Z
Why banks need to personalize experiences for Gen Z

The oldest of the Gen Z cohort, today’s golden children, entered the workforce under unprecedented circumstances: amid a pandemic. Before they could begin flexing their purchasing power, major pay-cuts and lay-offs were announced worldwide. Luckily, Gen Z has been...

5 ways in which consumer behavior has changed over the years
5 ways in which consumer behavior has changed over the years

Growing up in India in the late 90s and early 2000s, Ed Hardy, FCUK, Aeropostale, and GAP were considered the pinnacle of fashion. We were introduced to these fad brands by extended family members living abroad. Forget fall-winter or spring-summer. Style seasons,...

Personalization at scale made easy. Like ABC
Personalization at scale made easy. Like ABC

If you’re looking to understand maya.ai a little better, then you’ve come to the right place. As the AI platform powering the age of relevance, maya.ai helps enterprises not only stay relevant to their customers’ needs but also stay on top of changing trends and...

360° customer experience with personalization
360° customer experience with personalization

Right now, banks face more competition from non-banking FinTech players than ever before. They have ushered in a new era of relevance and personalized online experiences, that has elevated customer expectations. Due to the competition, banks find it difficult to...