In today's digital age, where information overload is a constant challenge, personalized recommendations have become an essential part of our online experiences. Whether it's suggesting movies, books, products, or even potential connections, recommender systems play a...
personalization
Recent Articles
Crayon Data to benchmark personalized experiences empowered by generative AI models
Date: July 14, 2023 Source: Gulf News Crayon Data’s R&D turns to GenAI to enhance personalized experiences for enterprises Crayon Data, a leading Artificial Intelligence (AI) and big data company headquartered in Singapore with a presence in Asia, the Middle East,...
Product recommendations for ecommerce brands
Build a merchant-product personalization-driven engagement strategy The future of consumer ecommerce belongs to brands who curate experiences that keep customers coming back. To improve the customers’ shopping experience, brands are using personalization to let them...
AI can personalize the customer experience in financial services
Date: June 30, 2023 Source: Verdict AI is playing a larger role as customers are increasingly expecting more personalized experiences and customer-centric innovations from businesses. Financial institutions have been leveraging artificial intelligence (AI) to develop...
Leveraging LLMs: Revolutionizing ecommerce and transforming customer experience
Today, information is abundant. Customer expectations are soaring. And enterprises are seeking innovative ways to deliver an exceptional customer experience (CX). Large Language Models (LLMs) have now become part of dinner-table conversation. They're all-pervasive....
Not using AI could be an existential threat for companies
Date: 7 June, 2023 Source: Vulcan Post “Data is the new oil” – the famous quote by British mathematician Clive Humby has resonated well over the years. Today, trillion-dollar companies such as Google and Amazon serve up perfect examples of just how valuable data can...
Crayon Data and TBO.com partner to bring personalized travel experiences to the banking industry
Through this partnership, financial institutions can tailor relevant travel experiences to their customers. Singapore/Chennai Apr 2023: Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in Asia, the Middle...
AI-Driven Data as a Service(DaaS): Why data is creating a banking revolution
Date: 12-May-2023 Source: GEC Media Key Takeaways 86% of customers say they would pay a premium to brands that offer a fabulous experience 92% of analytics professionals say their firms need to increase their use of external data sources Only 28% of banks can...
AI-first banking is a mindset, not a technology
Date: May 3, 2023 Source: The Asian Banker In the age of relevance, irrelevant notifications are a major turn-off. How can banks leverage the power of AI to dial up their business? That's what Suresh Shankar, our founder and CEO is here to speak about. Surging...
Accelerating Revenue with Recommendation-as-a-Service (RaaS): The Power of Personalized Experiences
As much as we joke about Google not letting us finish our sentences, we now expect it to do so. If the drop-down list doesn’t appear when we type the first few letters, we tend to think the Internet is acting up. This expectation has crossed the lines of search...
Loyalty Programs and Personalized Marketplaces: How to get the best of both worlds
In today's world, customer retention has become a crucial part of any successful business strategy. As the competition increases, it becomes more challenging to maintain brand loyalty. This is where customer incentive approaches come into play. Loyalty programs have...
maya.ai platform teaser: the AI platform powering the age of relevance
The platform teaser for Crayon Data's flagship product maya.ai.
Slaves to the Algo: AI podcast by Suresh Shankar [Season 1]
Whether we know it or not, like it or not, our lives have been taken over by algorithms. In this podcast, Suresh attempts to demystify the age of the algorithm. Join him on his podcast, Slaves to the Algo as he talks to leading professionals in their fields to...
Banking and Finance in 2023: Enhance customer experience, increase revenue
Even as the first month of the year draws to an end, some of us are still cleansing our phones of the new year wishes and sale/offer messages. Meanwhile, the BFSI industry is thinking of ways to capitalize on the successes of the past year. Innovation worked wonders,...
How to launch a product remotely – Lessons from Lockdown
A story of successful product launch – Our vision here at Crayon Data is to simplify the world’s choices. We believe there is always a simpler way to do things. But the algorithms we work with aren’t always visible to the naked eye. For months we tried over and over...
How Big Data works in marketing: Vidhyashankar Sriram on Transformarketing podcast
“To us, transactions are the best communicator of who you are as a customer” Vidhyashankar Sriram, our VP of Client Solutions, joins Prashant Malkani on the podcast #Transformarketing. In this interaction, they talk about what Big Data is, it’s scope in marketing, and...
3 ways card providers helped travelers vacation safely in a pandemic
2020 is a lost year for travel. People around the world spent more than half the year at home. Away from crowded places and closed spaces to minimize the spread of the Coronavirus. A closed-off world When COVID-19 was declared a pandemic, the first industry to be...
Crayon Data predicts USD 1 Bn market value for personalization in UAE
Source: Al-Bayan and Emarat Al Youm Date: 19-Oct-22 Suresh Shankar, Founder and CEO of Crayon Data was recently featured in 2 leading Arabic newspapers. He talks about the industry potential and the market value of personalization in UAE. Al Bayan Headline...
The Future of Personalization and Five Emerging Trends
“We're in [an] incredible age where new brands are making people's lives easier, more convenient, more personalized.” Angel investor Aileen Lee – and the person who coined the term ‘unicorn’ – sums up the future of business in one simple sentence. With the evolution...
Data as a Service (DaaS): Why data is creating a banking revolution
In today's world, data powers everything we do. Big Data is transforming businesses and lives. It's no longer a futuristic proposition. It's in the here and now! This is a definite superpower in the financial world. Enterprises can put customer data to use, without...
#CountryInFocus: What you should know about banking personalization in Turkey
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can be part...
#CountryInFocus: why banking personalization matters in your country
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These numbers cannot be ignored. Banks that are early adopters to the age of relevance through banking...
#CountryInFocus: What you should know about banking personalization in Ghana
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...
Why should banks create personalized omnichannel experiences?
Customer communication can be a hit or miss. Over the past decade, more channels have emerged than ever. This resulted in a number of unprecedented ways to reach the customer at a moment’s notice. Wham, bam, hit every customer with spam Enterprises incessantly market...
Why banks need to personalize experiences for Gen Z
The oldest of the Gen Z cohort, today’s golden children, entered the workforce under unprecedented circumstances: amid a pandemic. Before they could begin flexing their purchasing power, major pay-cuts and lay-offs were announced worldwide. Luckily, Gen Z has been...
5 ways in which consumer behavior has changed over the years
Growing up in India in the late 90s and early 2000s, Ed Hardy, FCUK, Aeropostale, and GAP were considered the pinnacle of fashion. We were introduced to these fad brands by extended family members living abroad. Forget fall-winter or spring-summer. Style seasons,...
#CountryInFocus: What you should know about banking personalization in Singapore
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These numbers cannot be ignored. Banks that are early adopters to the age of relevance can be part of an 800...
Merchants and the personalized marketplace: swipe right on this dream combination
In the first of a series of blogs, we explored what personalized marketplaces are, and why they are important to banks, merchants and consumers. Then, we took a deep dive into how banks can thrive with a marketplace strategy that is built for each customer. Today, we...
#CountryInFocus: What you should know about banking personalization in Qatar
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These numbers cannot be ignored. Banks that are early adopters to the age of relevance can be part of...
#CountryInFocus: What you should know about banking personalization in Brazil
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...
#CountryInFocus: What you should know about banking personalization in the UAE
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can be part...
#CountryInFocus: What you should know about banking personalization in the Philippines
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...
In Banking 4.x, expect hyper-personalized engagements based on customer insights
Hyper-personalization in Banking 2020 was a year of struggles for banks across the world. One quarter into 2021 later, it looks like recovery to pre-pandemic levels will be slow and uncertain. Different geographies face varied levels of impact and are expected to...
Retail 4.0 in India puts the focus on personalization with an offline + online approach
In the first few months of the COVID-19 pandemic, there was over a 100% increase in new seller signups on e-commerce platforms – this registered 4x to 8x sales growth. At the same time, retailers looked for plug-and-play options that would speed up their digital...
Suresh Shankar in conversation with Elets Banking and Finance on the rise of FinTech 2021
Suresh Shankar, CEO and founder of Crayon Data, was recently interviewed by Elets Banking and Finance. In the conversation, Suresh discusses the need for relevance in financial tech, Crayon's role in the growing FinTech ecosystem, and future plans. Read the full...
Crayon Data presents the power of personalization @ Big Data APAC Virtual Summit
December 2020: CEO and co-founder of Crayon Data, Suresh Shankar delivered an insightful talk on "The power of personalization in a post-COVID world" at the Big Data APAC Virtual Summit 2020. This article was originally published on the Crayon Data blog. Read the full...
Suresh Shankar on the power of personalization in a post-COVID world @ Big Data APAC Virtual Summit
December 2020: CEO and co-founder of Crayon Data, Suresh Shankar delivered an insightful talk on "The power of personalization in a post-COVID world" at the Big Data APAC Virtual Summit 2020. Key highlights from the talk 85% of customers today demand personalized...
‘Tis the season for year-end shopping sprees: 2020 retail trends
It’s that wonderful time of the year again, especially for retailers around the world. (Cue All I Want for Christmas Is You in the background.) The end-of-the-year sale is one of the most important sales periods for retailers around the world. It’s a chance for them...
Three ways AI can make food experiences by digital platforms more appetizing
The COVID-19 pandemic had a dual impact on the food and beverage industry across the world. On one hand, during the beginning of the pandemic, most restaurants, eateries, and cafes had to shut down completely. Now, due to prevailing social distancing rules, many have...
Crayon Data’s Relevance Quotient Report 2020 Explains the Trends and Patterns of Personalized Banking
Singapore/Chennai: Crayon Data, a fast-growing AI and Big Data company, announced the launch of its Relevant Quotient Report to help banks in their personalization journeys. Due to COVID-19, new patterns in consumer purchase trends have put banks and merchants in a...
Personalization at scale made easy. Like ABC
If you’re looking to understand maya.ai a little better, then you’ve come to the right place. As the AI platform powering the age of relevance, maya.ai helps enterprises not only stay relevant to their customers’ needs but also stay on top of changing trends and...
EdTech trends: the new age of digital education post COVID-19
COVID-19 has negatively impacted most industries across the globe. There are a few exceptions, of course. One of those exceptions is education tech, or EdTech. While most start-ups around the world struggle to stay afloat, EdTech start-ups are rapidly growing. Right...
The ideal customer journey for digital-first banks: regain share-of-wallet
In this digital age, customers seek enterprises that understand and address their changing needs. In fact, 85% of customers expect personalization.* Banks who can’t meet these expectations risk losing everything. Right from customer data to share-of-wallet. On the...
360° customer experience with personalization
Right now, banks face more competition from non-banking FinTech players than ever before. They have ushered in a new era of relevance and personalized online experiences, that has elevated customer expectations. Due to the competition, banks find it difficult to...
maya.ai: the AI platform powering the age of relevance [Demo]
The demo video for Crayon Data's flagship product maya.ai: the AI platform powering the age of relevance. maya.ai helps enterprises personalize customer experiences based on taste and behavioral data.
Stay relevant with maya.ai: Adapt to the circumstances
Our founder and CEO, Suresh Shankar shares what your bank can do to navigate unpredictability, to stay safe and relevant. maya.ai helps banks stay relevant during difficult with an all-in-one BCP dashboard and COVID tracker. Track branch, employee, and customer health.
maya.ai #StayRelevant teaser: the AI platform powering the age of relevance
The COVID-19 crisis has impacted businesses, communities and nations in unprecedented ways. maya.ai helps enterprises navigate unexpected changes, track employee and customer health, and go beyond their goals.
How Crayon draws on data to understand customer personalization
https://www.youtube.com/watch?v=Dbb7rUXhwg4 Episode nine in HSBC's Connected Fintech series. Pamela Attebery, MENAT Head Of Innovation at HSBC, meets Crayon Data, developers of a powerful artificial intelligence engine designed to better understand customer...
The state of FinTech in Europe: Key trends from Finovate Europe 2020 in Berlin
We’re three months into the new decade and Crayon Data has already unlocked something very special. For awhile now, we’ve wanted to showcase the powerful AI-led personalization capabilities of our product, maya.ai in Europe. And this year, we were selected to demo...
maya.ai demo at Finovate Europe 2020: AI-led personalization platform
maya.ai is an AI-led personalization platform that easily fits into all customer-facing channels to drive relevant conversations. This increase in relevance helps drive a 3-7% increase in portfolio spends, and can be made available to banks within 7 working days....