Date: March 2023 Source: EIN News “Despite 93% of the Vietnamese population having at least one banking app, 71% of the apps underperform at utilizing customer data. Data and AI platforms aim to transform raw data into consumable outcomes. In addition, algorithms aim...
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#CountryInFocus: What you should know about banking personalization in Vietnam
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...