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Customer activation
Customer activation

Analyze dark data to understand and activate dormant customers

Industry

Banking

CX impact

Consumer, Enterprise

Implementation level

Low

The bank needed to activate dormant customer segments, and customers who had become inactive.

maya.ai’s multiple proprietary algorithms analyzed data dark of inactive customers. They then identified active customers with similar tastes and attributes, to personalize offer recommendations to dormant customers.

Customer proof

For a leading bank in Singapore

activated ~22%

of the dormant customer base, which in turn contributed to 9% of the overall incremental spends

Speak to our AI-personalization experts today

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