Customer activation
Analyze dark data to understand and activate dormant customers
Industry
Banking
CX impact
Consumer, Enterprise
Implementation level
Low
The bank needed to activate dormant customer segments, and customers who had become inactive.
maya.ai’s multiple proprietary algorithms analyzed data dark of inactive customers. They then identified active customers with similar tastes and attributes, to personalize offer recommendations to dormant customers.
Customer proof
For a leading bank in Singapore
activated ~22%
of the dormant customer base, which in turn contributed to 9% of the overall incremental spends
