Opportunity identification
Engage millennial customer segments with the right merchant recommendations
Industry
Banking
CX impact
Merchant
Implementation level
Low
The bank needed to activate certain dormant customer segments, including those who fell in the millennial demographic.
maya.ai’s Commerce Studio identified up-and-coming merchants who were popular among millennial customers.
Customer proof
For a leading bank in India
identified ~90 merchants
that attracted the attention of millennials
sized offer partnership
benefits at ~$130M annually
