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Customer activation
Customer activation

Activate the next best category for customers

Industry

Banking

CX impact

Consumer, Merchant, Enterprise 

Implementation level

Low

The bank needed to identify the best category to recommend offers to customers already active in one category.

maya.ai used collaborative filtering algorithms to identify affinities and similarities between two merchants. The merchants were ranked by TasteMatch scores at a category level. This provided a roadmap on the next best activation category for any given customer. The portfolio manager could then optimize resources to maximize ROI.

Customer proof

For a leading bank in India

identified travel as the next best category

for premium dining customers (17% of them were inactive in travel)

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