Activate the next best category for customers
Consumer, Merchant, Enterprise
The bank needed to identify the best category to recommend offers to customers already active in one category.
maya.ai used collaborative filtering algorithms to identify affinities and similarities between two merchants. The merchants were ranked by TasteMatch scores at a category level. This provided a roadmap on the next best activation category for any given customer. The portfolio manager could then optimize resources to maximize ROI.
For a leading bank in India
identified travel as the next best category
for premium dining customers (17% of them were inactive in travel)