Customer activation
Activate the next best category for customers
Industry
Banking
CX impact
Consumer, Merchant, Enterprise
Implementation level
Low
The bank needed to identify the best category to recommend offers to customers already active in one category.
maya.ai used collaborative filtering algorithms to identify affinities and similarities between two merchants. The merchants were ranked by TasteMatch scores at a category level. This provided a roadmap on the next best activation category for any given customer. The portfolio manager could then optimize resources to maximize ROI.
Customer proof
For a leading bank in India
identified travel as the next best category
for premium dining customers (17% of them were inactive in travel)
